At DH, putting a Bettermade spin on brand awareness means taking a multi-sensory approach. For one team, that meant exploring sound as a means of amplifying a brand to break through the noise in an already saturated market.

Better work. Better collaboration. Better outcomes. That’s COMPASS Bettermade. How one DH team turned an unexpected ask into a career-changing campaign.

Better work. Better collaboration. Better outcomes. That’s COMPASS Bettermade. How one DH team turned an unexpected ask into a career-changing campaign.

Testimonial videos are tried and true staples of pharma advertising. But how do you best use this traditionally patient-focused medium to reach a non-patient audience? One DH team spent a year reinventing the testimonial video to better resonate with a prevention audience—and in the process, reinvented how they worked together.